Charles Hutchins, Columnists, Finishing Touches, V6I4

Remember . . . Reboot, Renew

(Photo courtesy of Pablo Heimplatz on Unsplash)

“Only those who will risk going too far can possibly find out how far one can go.’ — T. S. Eliot

In the shed business, it’s important to keep remembering “why do I do this” and “why do I enjoy it.” Hitting your reboot button or finding your passion again is key to keeping it not only fresh, but also to keep the momentum going. 

In this article hopefully you will find some helpful tips and things I have actively done, and am doing, for inspiration to develop my business and keep things interesting.

A few weeks ago, I wanted to gain some new customers, possibly reach people who have driven by my location but might not have stopped. I collaborated with a local radio show for some on-air time and live commercials in honor of Father’s Day. They sponsored some stop-in sign-up promotions, as well as tickets to local attractions. 

The foot traffic not only increased but seeds were planted and new relationships built. Sometimes the smallest things can reinvigorate you and spark new interest and new friends, looking to become customers.

Other things I’ve done included hosting food trucks, Kona ice trucks, and having giveaways. They have been great reminders that I am a community partner. It’s kind of like an open house, but it’s also about being a good neighbor. 

These events and other small acts have paid huge dividends. People get familiar with your location and products, even if they are not in the market for a shed (yet). They become ambassadors for my business, and I couldn’t ask for much more. 

I believe that you need as many “cheerleaders” as you can get to promote your business in the marketplace.

And a large percentage of my business has been based on referrals from happy customers—and the volume of deals that creates can become overwhelming at times. Sometimes in business we can get so laser focused on the day-to-day stuff, we forget to breathe and have fun. 

Owning a business is not easy, so it is more important than ever to take time for you and your family. The countless relationships I have built are wonderful but having flexibility and getting to reset the day with my family is priceless. My wife always jokingly asks me to treat her as well as I treat my customers. Many a truth is said in jest.

And remember, you don’t have to wait for business to have a slow-down period or lull to reboot. You can do this right in the midst of things and keep the momentum going. It allows me to stay focused and see the business from the other side. I always want people to feel like family as soon as they walk on the property.

When I go on vacations, I still answer the phone and do a little work. It is just ingrained in me to want to service my customers and do right by my business. These types of trips allow for me to set goals, reflect, reboot, and restore. I always come back from vacations re-energized with new ideas ready to implement. 

It is so important to rejuvenate so you can clear your mind. My wife (who is my business partner) helps me gain new perspectives and develop new ideas on our vacations.

I hope each of you can enjoy your summer to the fullest and remember to do things for your business that will spark new interests and allow you to meet new people. 

While this summer may not be quite like others, I encourage you to always be thinking of new ideas that will grow your business, but not forget to take time to reboot and refocus. 

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