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RTO Metrics Report

“All organizations are perfectly designed to get the results they are now getting. If we want different results, we must change the way we do things.” — Tom Northup, author of Five Hidden Mistakes CEOs Make: How to Unlock the Secrets that Drive Growth and Profitability

It is a simple notion, yet many times very hard to achieve. Getting different results does not mean that your current results are bad. There are always chances to improve in business: customer satisfaction, employee satisfaction, marketing efforts, best practice policies, and bottom-line revenue are just a few of the main areas. Due to the niche nature of the industry, little insight has been systematically collected on the rent-to-own (RTO) shed market to assess these metrics. With this in mind, the NBSRA launched their Metrics Initiative to fill the knowledge gaps with data provided by RTO organizations.

It is with the data contained in this report that the NBSRA is contributing to better understanding the RTO industry today and tomorrow. It is also through this data, that the NBSRA is giving RTO
companies and their manufacturers a frame of reference to benchmark against and plan ahead with.

The NBSRA commissioned B2B International to manage the collection and analysis of the financial data. As a certified, independent third party, B2B International has collected and kept confidential all data submitted by its members. B2B International is a global, full-service market research firm specializing in researching business- to-business markets. They help clients to realize their strategic goals by making decisions which are driven by insights and intelligence. More information on this firm can be found at

This 33-page report titled Tracking Performance in the Portable Building RTO Industry was released in February 2018 and contains the most comprehensive and up-to-date data on the market for
the RTO shed industry. Many of the pages in the report are designed for RTO organizations to track their performance against the market as a whole.

As shed manufacturers, it is important that you know where your current RTO provider falls in the grand scheme of things, and where their current strengths and weaknesses lie. RTO providers have a direct effect on manufacturers reputations and business. Better understanding the RTO industry as a whole gives the manufacturer better control of how their business is viewed and tied to public perception.

Many times, the manufacturer and their RTO provider are unaware of how they measure against others in the industry. In the Metrics Initiative report, there are three data points calculated for
each performance tracking metric (the 25th percentile, the median, and the 75th percentile).

The median gives a representation of what the average organizations looks like. The 75th percentile is associated with best-in-class performance, and the 25th percentile with below-average
performance. Since the data points are independently calculated for each metric, RTO organizations may be in different buckets for different metrics (i.e., best-in-class for some, median for others).

The report focuses on key learnings and recommendations, RTO performance metrics, financial metrics, trends in the RTO industry and marketing channels, and, finally, methodology and sample of the report. This comprehensive research report is now available for purchase from the NBSRA for only $995 and can be obtained by contacting info@ and referencing Metrics Initiative.

“When performance is measured, performance improves. When performance is measured and reported, the rate of improvement accelerates.”
— Thomas S. Monson

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