Operations, Sales & Marketing, V9I3

Tips for Marketing Your Shed Business 

Due to constantly changing economic forces that shape the business landscape, shed builders are increasingly faced with fluctuating market conditions on top of the usual seasonal highs and lows. 

However, builders can take measures to grow their business and maintain year-round sales—no matter the season—by investing in marketing resources and quality products. 

We spoke with Benji Grant, owner of Timberline Portable Buildings based in New Lebanon, Ohio. His family-owned shed business has met and exceeded its growth goals as a result of adjusting its marketing strategy. 

He shared some tips that worked for his business—like mastering a polished aesthetic on the lot, advertising the strengths of their sheds, and exploring new customer touchpoints—for any shed builder looking to grow their business. 

KEEP SHED LOTS STAFFED, CLEAN, AND PRESENTABLE

A simple way to market your quality is to keep your shed lots clean and organized. 

“We put a lot of effort into the upkeep of our shed lots,” says Grant. “The aesthetic of the lot can really affect the impression potential buyers have of our products. 

“It sounds simple, but doing small things like removing weeds and keeping a well-maintained lot goes a long way.”

Prioritizing the cleanliness and organization of your lot, or working with dealers who do the same, can help reel in new customers. 

A clean lot allows customers to focus on the quality of your builds and maximizes the appearance of their sleek exteriors, keeping the focus where it belongs: on your craftsmanship. 

Grant adds, “I’ve seen shed lots with cluttered signage that causes confusion and detracts from the overall shopping experience.” 

He says he has received positive feedback from customers who were drawn to his lots because of their neat, mowed grass alongside clean, easy-to-read signage. Mastering the basics with tactics like these is a simple, integral way to encourage business—especially in slower sales periods. 

Grant says there is always someone working on the lot to meet with prospective shed buyers and answer their questions. 

“There’s nothing appealing about a dark office and an empty lot,” he points out. “It’s hard to make a sale if no one’s there to facilitate it. 

“Even in slow periods, we make sure someone is on-site. During these times, we emphasize to those visitors that lead times are shorter than if they waited to buy during springtime when things tend to pick up.” 

USE HIGH-QUALITY, DURABLE BUILDING PRODUCTS THAT SPEAK FOR THEMSELVES

Providing attractive and durable sheds to customers not only creates a greater sense of pride in your work but also lays the groundwork to establish loyalty among return clients who will spread positive word-of-mouth marketing in your community. 

Grant’s business uses products in its sheds that are all engineered to help resist against damage, warping, cracking, and more. 

PROMOTE YOUR BUSINESS THROUGH DIGITAL AND OUT-OF-HOME ADVERTISING

Social media, website design, ads, and other digital marketing tactics can seem daunting to businesses looking to grow. 

However, in an increasingly digital world, employing these marketing tactics can expand awareness and recognition of your business among key potential buyers in your area and ultimately lead to sales.

On top of digital marketing, advertising on billboards and vehicles is a simple way to get potential shed buyers to know your name. 

Grant says that he put money behind revamping their logo to give people something recognizable to associate with the business. 

“We put our logo on our vehicles and also paid for billboards to advertise that we are a local company,” he says, which is a draw for many who want to shop close to home. 

He continues, “We focus a lot of our efforts on local brand recognition and making sure people know that we are here. We want to earn the opportunity to sell just about anyone a shed and for them to give us a chance.”

WHERE MARKETING AND COMPANY CULTURE MEET

All these tactics work together to amplify a marketing approach and increase brand awareness. They help get potential customers in the door, but the Timberline Portable Builders owner states that successful conversions also hinge on another crucial aspect: his team. 

“One of our greatest strengths is the marriage between our shed quality and the morale of our employees,” says Grant. “We all truly believe in the quality of our work and that shows in every interaction our employees have with potential customers. 

“Billboards and ads can get people in the door, but attractive lots and a positive on-site shopping experience are also important to market the company and make the sale.” Cultivating a culture where people are proud of their work lends itself to a positive business environment.

Grant considers this an extension of his comprehensive approach to marketing, as it translates well during any customer interaction.

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