Discover Nine Surprising Branding Opportunities for Your Shed Manufacturing Business
Marketing your shed company helps build a steady stream of new leads, but the Internet’s already waist-deep in bland, AI-generated manufacturing marketing. Your shed company needs savvy tactics to stand out and catch the customer’s eye—now more than ever.
But how? You’ll need a well-defined brand supported by consistent consumer marketing efforts. But you also need to place branding in strategic spots that prove to customers you understand their space and organization problems—and that your sheds can solve them.
We’ll touch on how to define your company’s brand and show you nine ways you can surprise and delight potential customers with branding that’s clever, original, and sure to encourage customer loyalty.
HOW IS BRANDING DIFFERENT FROM OTHER MARKETING TACTICS?
Before you can execute a sales-driving marketing strategy, you’ve got to nail down your branding. Your brand is the look, feel, and sound of your company—the identity and personality you want your company to share with customers.
And defining your brand identity is crucial to marketing success. Whatever campaigns you launch or marketing channels you try, if you don’t have a strong idea of the brand you’re selling, your customers won’t respond to it.
WHAT MAKES A SHED MANUFACTURING BRAND SPECIAL?
You might think that all shed companies have a similar brand, but that’s not necessarily true. Your shed manufacturing company has a unique personality or something special that no other company offers. It’s your unique selling proposition (or USP)—and that is the “secret sauce” upon which great brands are built.
But it doesn’t stop there. Every piece of content you create, every step in the customer journey in person and online, needs to hearken back to that USP and drive home your unique brand.
You’ll need branded content on your website, in your online marketing, and in email marketing campaigns, but you should also place branding on items and in locations that let you create in-person connections.
9 SURPRISING PLACES TO BRAND YOUR MARKETING BUSINESS
Once you’ve defined your brand, it’s time to have a bit of fun with it. These nine ideas will help raise your company’s profile, get more eyes on your marketing materials, and keep your shed-building company top-of-mind for both potential and existing customers.
Wet Their Whistle with Branded Give-Away
Everyone loves a giveaway, and they’re great exposure for your brand. Well-branded give-aways go beyond flyers, offering something people can actually use—so they’ll be more likely to hang onto it. And hopefully, it’ll work some marketing magic while they do.
Try placing your logo, a catchy phrase, and a quick way to contact your team on items like these:
1. Custom Tape Measures and Work Gloves: Useful tools like these are sure to stick around. You can get custom-made editions that feature your logo and a phone number, email address, or website URL.
2. Miniature Shed Models: Tiny, scaled-down models of your best-selling shed designs? Give-away gold. You’ll be amazed at how quickly these little numbers walk off your tradeshow table.
3. Tool Organizers: Want to associate your brand with the tool-tidying magic of a quality shed? Give away toolboxes or organizers with your logo printed on the side. Now all they need is a new shed to put it in ….
4. Notebooks: If your customer base uses sheds as an office or a place to pursue their hobbies, a custom-branded notebook reminds them of the inspirational space they could create with help from your shed company.
Collaborate with Complementary Businesses
Certain local businesses are ideal places for your branding. If their industry complements yours, their customers will see your branding as a helpful addition to their customer experience. We’re talking about businesses like:
5. Garden Centers: When people are shopping for plants and gardening tools, they’re primed for a shed purchase. Include your branding at key places around your local garden centers, like in the nursery section with sponsored plant tags or on tool aisle displays.
6. Pet Supply Stores: Whether they need a storage shed for those 50-pound bags of dog food, or they want to build a custom job that doubles as a kennel or chicken coop, in-store branding positions your company as the solution.
7. Pool Supply Stores: Owning a home pool? #Lifegoals achieved. Storing all of that pool equipment? Not so much. Make sure you have branded materials at pool supply stores so pool owners can keep their gear organized.
Get Seen at In-Person Events
For the price of a booth, you can get excellent exposure at in-person events. We recommend bringing branded items to:
8. Farmer’s Markets: Small-scale farmers and gardeners can always use more storage for equipment and harvest. You might find customers interested in custom greenhouses, too!
9. Music and Arts Festivals: Your innovative shed designs can double as glamping pods, pop-up studios or galleries, or jam spaces for aspiring dad bands. Giveaways at these events might include branded guitar picks, aprons, or metal camping cups.
ARE YOUR ONLINE ASSETS BRANDED?
Of course, all of your physical branding will hopefully inspire potential customers to check out your online assets, like your website and social media channels. And if those assets don’t convey a strong sense of your brand, customers will see conflicting messages instead of a cohesive, well-coordinated company.
Your entire website and all of your social media channels should be branded, checking that every blog, every button, and every post looks and sounds like your company. Email campaigns and newsletters should be branded, too. Every online asset is an opportunity to strengthen your brand and show your clients that you’re professional, thorough, and paying close attention to the details.
WORK WITH BRANDING EXPERTS WHO KNOW THE SHED MANUFACTURING BUSINESS
Branding opportunities—as part of an overall marketing strategy—help your sales team make connections and drive more website traffic. If you’re serious about making a splash, work with a branding company that’s not only skilled in marketing but also knows the shed manufacturing industry inside and out. They’ll guide you to a brand identity that will connect with consumers and help you plan (and execute) a strong marketing strategy.
