Russ Whitney

Russ Whitney is founder and CEO of IdeaRoom Inc., a product configurator software provider specializing in shed configurators, and author of the book Go Configure. Russ can be reached through any of the following: www.ShedView.com, 208-954-8571, rwhitney@idearoominc.com.

Beyond Your Basic Website

It’s no secret that the internet has transformed marketing and sales for certain industries like books, clothing, and entertainment. However, many shed builders incorrectly assume that digital is not critical to their business because they still do much of their business over the phone or face-to-face. The reality is 80[Read More…]

Current Issue

February/March 2025