P&L in any business is vital. In the shed hauler’s world, it is imperative to know where you stand. Numbers can look really good for even a couple years, but if you don’t know the pitfalls that lie ahead, you can find yourself in a bad situation with you wondering what happened.
Finishing Touches
Monitoring and Accounting
Assessing, reviewing, and addressing certain elements during this time of uncertainty will put you in control of your shed business.
How to Grow When Business is Anything but Usual
With people still home, there is a great opportunity for shed builders over the next few months. Here’s some advice on how to sustain and even grow your business in 2020.
Focus on the Future to Maximize Business Value
“Times and conditions change so rapidly that we must keep our aim constantly focused on the future.” — Walt Disney I came across this quote on a recent family vacation to Disney World and thought it was an appropriate introduction for a series of articles on the financial aspects for[Read More…]
Why You Can’t Afford to Ignore Google
According to one study, more than 94% of searches online are performed on Google or a Google-owned platform. How does your company appear on Google?
Tips for Hosting a Successful Open House
Want an easy way to get people to your location and walking through your sheds? Throw a party! Here in Lancaster County, it seems like every weekend a local business is having an open house, customer appreciation, or other public event. These family-friendly events always consist of a few key[Read More…]
Measuring ROI of Marketing & Advertising
Traditional marketing and advertising campaigns—including billboards, brochures, and print or TV ads—are still highly effective. But how effective are your ads? Are you seeing a good response and return on your investment? Here are some ways you can measure traditional marketing and advertising: 1. Unique Phone Numbers If you place[Read More…]
Invest in Your Dealers Online, Watch Business Grow
If you rely on a local or regional network of dealers to sell sheds directly to consumers, your goal should be to set your dealers up for success. When your dealers improve their online marketing efforts, their online visibility will grow, in-store traffic will increase, and you’ll sell more sheds. [Read More…]
Direct-to-Consumer Business Model: Opportunities, Challenges, and Tactics
Direct-to-consumer is not often a term you hear in the shed building industry. However, with more and more shoppers gravitating toward making their “big ticket” purchases online, this type of business model has an increasing appeal for modern day shed builders. While there are many opportunities for shed builders using[Read More…]
Local Search Engine Optimization
Local search engine optimization is the science of ranking well in local search results. More than ever before, local search results are driving customers to small businesses. With a smartphone at hand, your potential customers look for your goods and services online. Let’s face it, the shed business is highly[Read More…]
