Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition —Entrepreneur.com As a shed professional, you like to think you have the best product out there. After all, doesn’t[Read More…]
Operations
Shed Builder Winter Prep
The colder months of the year, typically from December to March or April, do not tend to be a time when people are focused on ordering and setting up a backyard storage shed. In some areas of the country, people may be more worried about finding their sheds underneath all[Read More…]
Why You Can’t Afford to Ignore Google
According to one study, more than 94% of searches online are performed on Google or a Google-owned platform. How does your company appear on Google?
Workplace Safety as an Everyday Concern
Building a shed properly involves the same mechanics and familiarity with tools of the trade as does erecting a home, but on a smaller scale. However, that does not necessarily mean there are fewer risks involved in building a shed. Hammers, nails, saws, and more are among the tools of[Read More…]
Go Big with Barns
Harvard Business School professor Clayton Christensen says 30,000 new consumer products hit the market each year and over 90 percent of them fail. That’s staggering odds when launching a new product that costs tens of thousands of dollars. Scaling your backyard shed business to offer large buildings like two-story garages[Read More…]
The Do’s and Don’ts of an Alternative-Use Shed Install
It’s always interesting to hear how customers are re-imagining sheds and using them for unique purposes. She sheds, man caves, and hobby sheds have exploded in popularity in recent years, and we’re seeing that these alternative-use sheds are becoming even more sophisticated as customers are treating them as true extensions[Read More…]
Tips for Hosting a Successful Open House
Want an easy way to get people to your location and walking through your sheds? Throw a party! Here in Lancaster County, it seems like every weekend a local business is having an open house, customer appreciation, or other public event. These family-friendly events always consist of a few key[Read More…]
Report from the Floor: The Big Shed Show
The Big Shed Show headed to the Cincinnati area and the Northern Kentucky Convention Center in Covington, Kentucky, October 3. And, boy, was it big. The one-day event, co-hosted by Capital Forest Products in Annapolis, Maryland, and Union Grove Lumber in Harmony, North Carolina, attracted more than 2,000 attendees from nearly[Read More…]
Log Cabin Kits
David Schrock, owner of Back Country Optics in Missouri, is one of those lucky people whose professional calling came knocking on his door. Twenty-two years ago, Schrock began working for his brother’s log cabin supply company, which he bought two years later. The business sold stains, fasteners and offered custom[Read More…]
The ABCs of Shed Building Kits
Selling shed building kits is the bread and butter of Domenic Mangano’s existence. That’s because as president and senior designer of Vermont-based Jamaica Cottage Shop, Mangano sells 1,500 buildings annually, with 80 percent in kit form. To what does Mangano attribute those transactions? “When you look on the internet for[Read More…]
