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Changes to Södra’s Group Senior Management

Södra, a forest-owner association for wood products based in Sweden, reports that its current CFO, Anna Belfrage, has made a decision to resign on May 31.

“Anna Belfrage has been a competent and ambitious person and during her tenure as CFO, she has developed and improved Södra’s accounting, IT and purchasing activities in a professional manner,” says President and CEO Lars Idermark.

Peter Karlsson has been appointed new CFO as of March 1, 2019. His previous positions have included business controller for the Södra Group and interim CFO, and he led Södra Wood through the changes to Södra’s involvement in the Interiör segment. 

Before joining Södra, Karlsson built up many years of professional experience in companies such as IKEA.

“I am delighted that Peter Karlsson has accepted the position as CFO of Södra,” says Idermark. “Under his leadership, efforts to maintain a high level of quality will continue and be further developed.”

Karlsson will become a member of Group Senior Management.

In addition, the company says a high-quality IT operation and the ambition to be a leading forest company in the field of digitization will be crucial to the development of Södra’s business model. Therefore, it is only natural that this area becomes an independent and Group-wide service function and that its current manager Cristian Brolin becomes the CDO, and a member of Group Senior Management. 

“Cristian Brolin has in-depth experience and knowledge of IT and digitisation in Sweden as well as internationally,” Idermark says. “This change will increase both the speed and focus of Södra’s development moving forward.”

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