Columnists, Past Issues, Peter Miller, V11|2

How to Start a Shed Lot Business

A step-by-step guide to build a strong foundation for long-term success.

Starting a shed lot business can be a rewarding and profitable venture, but like any business, success requires careful planning, financial considerations, and the willingness to adapt.

Whether you’re considering a consignment model (where a manufacturer provides inventory and pays you a commission) or opting for purchasing inventory upfront with financing, having a clear vision and understanding your options is crucial.

This guide will walk you through the essential steps to launching your shed lot business, from creating a solid business plan to making financial decisions and building a strong foundation for long-term success.

HAVE A CLEAR PLAN AND VISION

Before doing anything, take the time to develop a business plan. Ask yourself:

  • What type of sheds will you sell?
  • Who is your target market? (Homeowners, contractors, businesses, etc.)
  • Will you sell sheds exclusively, or will you offer related services like delivery, installation, and customization?
  • What are your long-term goals for expansion?
    Your business plan should also include a financial strategy, which leads to one of the biggest decisions you’ll make: how you’ll handle inventory.

CHOOSE YOUR INVENTORY MODEL: CONSIGNMENT OR OWNERSHIP?

One of the first major decisions in starting your shed lot business is whether to operate on a consignment basis or purchase inventory yourself. Both models have advantages and challenges.

Option 1: Consignment Model

With this model, you partner with a shed manufacturer who provides inventory at no upfront cost. You display their sheds on your lot and earn a commission on each sale.

Pros:

  • Lower initial investment—no need to purchase sheds upfront
  • Less financial risk, especially when starting out
  • Manufacturer often provides marketing materials and support

Cons:

  • Lower profit margins compared to owning inventory
  • Limited control over pricing and product selection
  • Manufacturers may require exclusivity, limiting your ability to work with multiple brands

If you choose this route, research manufacturers who offer consignment programs and negotiate a fair commission rate.

Option 2: Purchasing Inventory Upfront

If you prefer more control over pricing, branding, and selection, purchasing inventory yourself may be a better option. However, this requires financial planning to cover the cost of sheds, lot expenses, and other startup costs.

To finance inventory and initial expenses, consider these funding options:

  1. Small Business Administration (SBA) Loans
    • The SBA offers loans specifically designed for small businesses. These loans typically have low interest rates and longer repayment terms, making them an attractive option. You’ll need to prepare a detailed business plan and demonstrate your ability to repay the loan.
  2. Business Loans from Banks or Credit Unions
    • Traditional banks and local credit unions also offer business loans, though interest rates may be higher than SBA loans. A strong credit score and collateral (such as property or equipment) can help secure better terms.
  3. Business Credit Lines
    • Opening a business line of credit can provide flexibility for purchasing sheds and covering expenses as needed. This option is helpful if you don’t want a large lump-sum loan but still need access to funds.
  4. Equipment and Inventory Financing
    • Some lenders specialize in inventory financing, allowing you to borrow money specifically to purchase sheds. Repayments are often based on inventory turnover.
      If you decide to purchase your own inventory, start small, focus on best-selling models, and expand as your cash flow grows.

TAKE THE LEAP—STEP OUT IN FAITH

No matter which financial route you choose, starting a business requires confidence and action. Fear and doubt will creep in, but don’t let them stop you from moving forward.

If you’re hesitant, ask yourself: What’s the worst thing that could happen?

  • If the business fails, could you return to a previous job or industry?
  • If sales are slow at first, could you adjust your marketing strategy?
  • Is staying where you are—working for someone else—more limiting than taking the risk?
    Success doesn’t come from waiting for the perfect moment; it comes from stepping out in faith and taking action.

FIND A LOCATION AND SET UP YOUR LOT

Once your business is funded and your inventory model is decided, it’s time to secure a location. The right lot can make or break your shed business. Look for:

  • High visibility—A lot near a busy road or intersection increases foot traffic.
  • Easy access—Customers need space to pull in, park, and walk around sheds.
  • Adequate space—Ensure there’s enough room for displaying a variety of sheds.
  • Zoning and permits—Check local regulations to ensure the lot is zoned for shed sales.
    Once you secure your lot, set it up in a way that attracts attention and drives sales. Keep sheds clean, display pricing clearly, and create an inviting atmosphere for customers.

BUILD A MARKETING AND SALES STRATEGY

Selling sheds isn’t just about having them on a lot—it’s about getting people to visit your lot. Develop a marketing plan that includes:

Online Presence

  • Build a website showcasing your inventory, pricing, and contact information.
  • Utilize social media (Facebook, Instagram, YouTube) to post photos, customer testimonials, and special promotions.
  • Run local Google Ads targeting people searching for sheds in your area.

Local Advertising

  • Place signs near high-traffic areas directing people to your lot.
  • Partner with local businesses for cross-promotions.
  • Advertise in community newspapers, radio stations, and online directories.

Customer Engagement

  • Offer limited-time discounts or financing options to attract new customers.
  • Follow up with leads and past customers for referrals and repeat business.
  • Provide excellent customer service to build a reputation that drives word-of-mouth sales.

ADAPT AND ADJUST AS YOU GO

Even with a solid plan, you’ll face unexpected challenges. Maybe one shed style sells out quickly while another sits for months. Maybe you need to adjust pricing, improve delivery options, or refine your sales approach.

Stay flexible and willing to pivot when needed. Monitor your sales data, listen to customer feedback, and don’t be afraid to make changes that improve your business.

BUILD A STRONG SUPPORT NETWORK

Starting a business can feel lonely, but you don’t have to do it alone. Connect with:

  • Other shed lot owners for advice and best practices.
  • Mentors or business coaches who can guide you through challenges.
  • Local networking groups to build relationships in the community.
    Having a support system can keep you motivated and help you stay focused during tough times.

TAKE THE FIRST STEP—THEN KEEP GOING

No successful business owner had all the answers on day one. The key is to take that first step and keep moving forward.

Your shed lot business won’t be built overnight, but with hard work, smart financial decisions, and a strong commitment to your vision, success is within reach.

Now, take that first step. Your future in shed sales starts today.

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