News, Supplier News, V5I2

LP Building Products Repositions as LP Building Solutions

LP Building Products has a new name: LP Building Solutions. 

The company says the change was made to more accurately communicate its commitment to the needs and opportunities within a changing industry.

LP also says the decision reflects its goal to be the industry’s leading building solutions company.

“This change represents LP’s continued evolution as a company,” says Brad Southern, CEO of LP Building Solutions. “With over 45 years of industry experience, we believe this change demonstrates our continued drive to align with our customers. We began as a forestry products company but evolved to a building products company as we quickly realized our customers were looking for products to help them build better. 

“To continue to lead the industry, today we are taking the next step as we reposition our company, our brand and what we bring to market to reflect a broader approach in developing solutions for our customers.”

Over the past two years, LP says it has transformed to create value with customers. By repositioning its proven products and introducing new products, the company says it is poised to continue its shift to focus on solutions. 

“Our industry is facing challenges, and LP Building Solutions is committed to finding the ways to address those challenges for the greater improvement of the industry as a whole,” says Mike Sims, LP’s senior vice president, sales, marketing, and strategy.

“Proof of this commitment includes our recent introduction of several innovative products—LP® SmartSide® Smooth Trim & Siding, LP® WeatherLogic™ Air & Water Barrier, and LP® Elements™ Performance Fencing—as well as our recent investment in Entekra, the off-site building manufacturer.”

Comments are closed.

Current Issue

April/May 2024