Best Practices, Operations, V6I5

Prepare Your Shed Business for Spring Success

(Photo courtesy of Liberty Sheds)

As the offseason for shed building approaches, your business may experience a decrease in new projects—but this gives you the opportunity to invest your time in other ways. How can you make the most of the offseason and lay a foundation for a successful spring and summer? 

I spoke with two shed builders to get their best tips and tricks for preparing your business for success in the offseason. 


Sales during the offseason will likely follow the same downturn as years past. 

“I’m preparing for the season to be typical to the winter seasons of years gone by,” says James Paquette, founding partner at Heritage Building Co. 

But this year, selling methods for those who do purchase from your business will have to be adjusted with distancing protocols still in place due to the coronavirus pandemic. Online tools will continue to be very important as you go into the spring and summer seasons.

During the planning phase, you can allow your clients to explore design options and come to the table, whether in your office or over a video call, to discuss their ideas. Slower seasons are the perfect time to get your dealers up to speed on how these resources work.


With more time on your hands, Arlan Riehl, operations manager at Liberty Sheds, suggests taking the slower winter season to “R&D new products to meet the needs of the ‘new normal.’” 

Without the pressure of projects stacking up, you can take the time you need to explore options for your clients. You’ll be ready to introduce the latest and greatest in shed products to your spring and summer customers—like the premium building materials that make up many of Riehl’s sheds. 


Coming out of a higher revenue season and heading into a season with more time to plan, Riehl suggests investing in marketing. 

“Take some profit from this high-revenue environment and invest in strengthening your marketing presence,” he says. “It would be a mistake to reduce advertising because you’re too busy.” 

Getting the word out about your business can set you up for a strong spring and summer season.


Paquette also focuses on retail during the off-season. 

“Many vendors offer exceptional pricing in exchange for large purchases during the winter season,” he points out. “Stock your retail centers—your springtime customers are going to want to have a unit quickly.” 

Taking the time in the winter season to ensure you’re ready for requests when they come can lead to efficient business operations—and happy customers.


After a busy season, it can be tempting to take a break—and it’s okay to give in! Part of using the offseason to your advantage involves slowing down, resting, and preparing for the future. 

Riehl reminds us to “use the slower winter season to streamline processes, train staff, and invest in your culture.” 

Paquette adds that taking care of your employees is crucial, especially as you prepare for business to ramp up. 

“Encourage your employees to take some much-needed time off,” he adds. “This keeps your cash flow in check and your employees rested and appreciated!”


Ultimately, using the off-season as a chance to refresh, realign, and move forward with confidence can position your business for success.

According to Paquette, “Our main focus during the off-season months is to strengthen our organization in preparation for the new spring season.” 

When you take the time to do the same, you can look ahead to a productive, profitable busy season.                 


Prepping for the Spring Rush, February 12, 2020

Shed Builder Winter Prep, February 19, 2020

Leave a Comment

Your email address will not be published. Required fields are marked *


Current Issue

April/May 2024