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Roseburg Reorganizes Marketing, National Accounts Structure

Mark McLean (left) is retiring in May as Roseburg’s director of marketing and national accounts. Thomas Gennarelli (right) will serve as director of product distribution and national accounts.

Roseburg says it has reorganized its marketing and national accounts structure in anticipation of the upcoming retirement of Mark McLean, who currently serves as director of both functions for the company.

Instead of replacing McLean upon his retirement in spring 2018, the company has opted to reassign his responsibilities, effective Jan. 1. McLean will assist in the transition over the next several months.

Current Director of Logistics and Planning Thomas Gennarelli will serve as director of product distribution and national accounts, according to the company. Gennarelli will retain responsibility for all functions of transportation, as well as the logistics of Roseburg’s national account customer service group.

In addition, national accounts business managers Bob Nurre and Steve Gaeckle will now report to him, Roseburg says. The new department will be responsible for leading a cohesive effort to execute the national account strategies for each of Roseburg’s business units.

“Consolidating these functions under Tom will unify and streamline our ability to service key big box accounts and ensure that the right product is delivered to the right distribution center at the right time,” says Mark Avery, Roseburg’s vice president of composites business. “We are thrilled to have Tom in this new role.”

Other changes tied to the reorganization include the following:

  • Marketing Manager Dawn Garcia will report to Jim Buffington, director of composite sales.
  • Product Manager Devin Stuart will report to Ashlee Cribb, director of solid wood sales.
  • Compliance and Sustainability Manager Nadine Orozco will report to Senior Vice President and General Counsel Stuart Gray.

McLean joined Roseburg in 2001 as sales and marketing manager. He served as director of transportation and logistics for three years before being named marketing director in 2009. He worked in sales and accounting for Boise Cascade for 20 years before joining Roseburg. He holds a bachelor’s degree in accounting, economics and business from Brigham Young University. He plans to retire in May.

“Mark has been a vital contributor to Roseburg,” says Senior Vice President of Solid Wood Business Steve Killgore. “He has consistently taken on anything that we have asked of him and has been outstanding in his efforts. He is an example of the caliber of professional that helped make Roseburg what it is today.”

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