Operations, Sales & Marketing, V5I5

Selling Sheds as More Than a Simple Storage Unit

Building professionals have long used the expression “form follows function” to justify a drab design for a more functional building, like an office or warehouse. This type of thinking explains why so many sheds have historically been designed as simple storage units. 

Today, more and more buyers are viewing sheds as an extension of their homes and personalities, thus seeking out sheds that can be seen as more functional, focal points of their backyards.

I recently spoke with two shed builders who understand this dramatic shift and know how to sell a shed as more than just a storage component of the home. Here are the elements they recommend talking a potential customer through to make the sale. 


Pro-Shed Buildings in Mountain Lake, Minnesota, has been growing rapidly thanks to the vision of General Manager Dwayne Witf and Sales Manager Andrew Gutchess. They attribute their growth, in part, to their ability to offer aspirational sheds that are durable and have a premium look through their use of engineered wood products. 

“Although we still make a lot of functional sheds, the majority of our customers now want to dress them up and make them the focus of attention,” says Gutchess. “This trend applies both to the look and function. 

“People are using them for more than just storage of boxes and bikes. They’re using the shed for activity space and gardening, and planning to spend a significant amount of time in it. So, we’re focusing more on both the interior and exterior look. We’re adding shutters, windows, interior finishes, and a higher level of trim.”


Gutchess also says there are many pros to going bigger when it comes to using a shed for needs beyond storage, and that making the investment can lead to more versatile long-term use. 

In terms of trends, he goes on, “We’ve been in business seven years, and in the early days there weren’t many orders for big sheds or garages. Now it’s not uncommon to get those orders. Customers tell us that they’re planning on spending a lot of time in them, potting plants and doing garden stuff. Some of them also need space to store a treadmill for their workouts.”


If versatility and size aren’t selling your customers, you can’t go wrong in highlighting the durability of materials and the warranty to back them, according to Gutchess. 

With this, he says, “We only sell engineered wood siding. I tell customers that it offers greater durability and longevity than ordinary wood or vinyl. Plus, it’s backed by a 50-year limited warranty that really stands out from other products.”


Although Pro-Shed Buildings continues to sell a lot of functional sheds, many customers clearly want the shed to be the backyard focal point. 

“There’s a lot of interest in these types of sheds,” says Witf. “They’re more of an extension of the home—fancier and more premium.”

Due to the increased interest in aesthetic, Pro-Shed ensures they are constantly experimenting with different designs and combinations of premium materials, such as engineered wood. It’s how they recommend staying competitive in the market and satisfying the modern shed buyer. 



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