Operations, Sales & Marketing, V7I4

Selling Sheds: Not One-Size-Fits-All

Selling sheds requires much more than a one-size-fits-all approach.

As the options for sheds increase, customer requests continue to vary, from traditional storage sheds to home office sheds, workout rooms, and more. 

Additionally, regional concerns, from weather to design trends, must be kept in mind when it comes to choosing products for each customer’s shed.

Ultimately, any shed builder’s goal should be to provide long-lasting sheds that are equipped and designed for their intended purposes. 

To get more insights on why shed use and region matters for selling sheds, we spoke with Kevin Chavarria, chief operating officer at Stor-Mor Portable Buildings, who also offered his take on products that can help shed builders achieve their customers’ goals.


When many people think of sheds, storage is the top use that comes to mind. Storing lawn equipment, outdoor furniture, backyard toys, holiday decorations, and more is still a common use for sheds. 

Homeowners commonly find they need more interior space and seek to move their storage outside the home or beyond the garage. However, alternative uses for sheds have skyrocketed in popularity since the effects of the COVID-19 pandemic took hold. 

“The pandemic has driven the market,” says Chavarria. “There’s still a market for storage sheds but also for a wider range of uses.” 

For example, the increase of sheds being used as office spaces at home has led to the market’s elevation. Unprecedented new homeowner needs provided an entirely different reason to purchase a shed.


Beyond office spaces, spending more time at home has spurred an interest in all types of alternative-use sheds. Workout areas, kids’ playrooms, greenhouses, small business workshops, and more have all been on the rise. 

Homeowners have realized the benefits and flexibility of moving more activities toward home, but few want to add on to their homes to account for the extra space they’ll need. That’s where a shed comes in. As a generally more cost-effective option, they can create space right in their backyard to address their new needs.

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To reach customers with new goals for their sheds on their minds, it’s critical to rethink how your company can provide for them. 

What other features and benefits can you offer, such as climate control, plumbing and more? How can you be flexible with design and elevate your offerings? Which products can help you create a cleaner living area inside a shed?


Selling sheds can be different depending on the region in which your business is located. For example, if your area is known for heavy rainfall—or even high humidity—ensuring you sell sheds with adequate moisture management is key, especially when customers plan on spending a significant amount of time in them. 

Or perhaps heat is the biggest worry; your sheds should be able to withstand high temperatures. 

“It comes down to protecting sheds from situations where different weather environments could cause an issue, like a flood,” says Chavarria. “Additionally, day-to-day weather problems must be accounted for.”

He relies on protective trim and siding on many of his sheds to combat weather concerns, ensuring the products offer superior protection against hail, moisture, termites, and fungal decay through a specially formulated mix of resins, waxes and zinc borate. 

Chavarria also works with products designed to stand up to the challenges that come from a variety of climates—from those prone to strong storms and winds to those with extreme heat or cold. 


Design considerations may take a more prominent role for sheds that are intended for alternative uses. 

“Customers want more options, from colors to electrical setups,” says Chavarria. “Each region or state may have its own color trends,” he adds, which makes it even more important for shed dealers to know and respond to what their customers are seeing in the market and requesting for themselves. 

For example, Chavarria notes that in south Texas shed customers have often requested brighter, bolder colors while central Texas customers tend to request colors associated with the modern farmhouse trend, including white, gray and tan. 

Additionally, home trends tend to translate to shed builds, especially board and batten style siding.


Regional concerns, from weather to style trends, all must be accounted for when approaching shed sales. 

Finding products that allow you to address both make it easy to sell a complete package to your customers. 

When you understand how your region and new trends affect your customers’ needs, you’ll be on your way to forming better customer relationships, matching them with sheds perfect for their needs and boosting your business goals along the way.          

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