Woodtex in Franklin, Tennessee, recently rolled out a major update to its “Design Your Own Shed” tool. I sat down with our vice president of creative, Paul Farmer, and asked him about his thoughts on the design tool. Q: What are the big changes people will notice when they look[Read More…]
Patrick Miller
Patrick Miller is vice president of Marketing for Woodtex.
Local Search Engine Optimization
Local search engine optimization is the science of ranking well in local search results. More than ever before, local search results are driving customers to small businesses. With a smartphone at hand, your potential customers look for your goods and services online. Let’s face it, the shed business is highly[Read More…]
Customer Experience is the Key to Success
Small business owners often feel overwhelmed by marketing because there are so many things to pay attention to. It’s hard to know what to prioritize. Not only are there hundreds of potential ways to spend money, there are always new and exciting tools being introduced that you feel you need[Read More…]
Inspected and Certified
Our business, Woodtex, has its roots in Himrod, New York, which is in the heart of the Finger Lakes region. As we gained experience and confidence, we started building bigger, more complex structures like garages and horse barns. Our ability to build a larger garage, and see it delivered in[Read More…]
Effective Advertising
“ Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker was a retail pioneer more than 100 years ago, and his now-famous quote is repeated often by business men and women when they think about advertising. Do you often feel[Read More…]
Marketing for 2017 Message & Medium
What’s your marketing strategy for 2017? No doubt as you head into the fourth quarter of the year, you’re thinking about next year, and how you’re going to grow your business. It’s easy to get bogged down in the details when you start planning for next year, but let’s take[Read More…]
