“ Without continual growth and progress, such words as improvement, achievement, and success have no meaning,” Benjamin Franklin wrote. How can an industry evolve to complement market trends and gauge its level of success without data to measure? Industry analysis is a much-needed tool that can drive a company’s understanding[Read More…]
V3I4
August/September 2017
Q & A: LELAND’S CABINS – Cabin Market Progression
When Leland’s Industries got started in Grandview, Texas, it focused on sheds. Not long after, though, the company realized that customers were buying their sheds and finishing them as cabins, or even requesting the company make custom-built cabins. It made sense for the company to enter the cabin market. Shed[Read More…]
Tooled for Sales
How many sheds have you sold at 10:30 p.m.? There’s likely very few dealers out there sitting at the lot in case of a late-night sale, yet according to Joe Dumas, CEO of 3D Fish based in Youngstown, Ohio, there’s a large potential customer base looking to purchase sheds online[Read More…]
The Customer is Always Right…
I’m sure you’ve heard the old adage about customer service, which eloquently states, “The customer is always right.” If you’ve been delivering sheds for a while, you know that rule can be broken. Vance and I headed out early one morning to a nearby city to build a building for[Read More…]
Exploring Sales Beyond the Shed
Once you’ve begun to explore options to add to your sheds, it’s easy to travel down the road of adding other types of inventory to your sales lot. Many shed dealers expand to carry products that might range from playhouses and playsets to horse barns and carports to pergolas and[Read More…]
Online Size Selector Benefits Selling
When customers come to your lot or website, they’re looking to meet a need, whether it’s storage or another important purpose. Today, the reasons for consumers’ interest in sheds can be as wide as the horizon. They might want to improve the look and feel of their living space,[Read More…]
Custom Building Company Launches Visual Product Configurator
Texwin Inc., a Texas-based custom building company has affiliated with the IdeaRoom and will launch an online visual product configurator in August. Texwin decided to invest in the online configurator to address challenges related to continued growth during the past decade and significant growth in the past five years. Since[Read More…]
Lumber Prices Trend Lower
In spite of a drop in durable goods orders in May, factory demand has strengthened this year. Durable goods orders for the first five months this year has increased 2.8 percent. Why does this matter? Factory orders or business investment in new equipment indicates that the economy is growing. This[Read More…]
Exploring the World of Cabins and Cottages
At a time when sheds are being seen as the new multi-purpose “room,” being retrofitted as offices and outside retreats, it’s tougher to pinpoint what sets these small structures apart from their classic cousins, cabins and cottages. But the builders who offer a wide range of outdoor products that include[Read More…]
Defining Success
We refer to shed companies as big or small, and usually we are referring to superficial levels of size: How big is their manufacturing facility? How many employees do they have? How many units do they produce each year? But I don’t think big should be the primary aim. Instead,[Read More…]