One of the keys to Dakota Storage Buildings‘ success is seeking win-win circumstances in all its relationships, including with employees, suppliers, and customers. As the internet has become a major shopping tool, the company, located in Milbank, South Dakota, wanted to provide its customers with a better online buying experience[Read More…]
Sales & Marketing
Mastering Modern Marketing
Successful companies are adapting companies. The rapid advances in technology and the accompanying rise of the internet in the 21st century have radically transformed modern marketing methods. Gone are the days of relying primarily on strategic location and print media for exposure and advertisement. Online marketing is now the present[Read More…]
Selling Superior Sheds: Beyond the Basics
When customers start the shed shopping process, it’s usually the aesthetics—paint colors, textures and architecture—that initially grab their attention. Sure, it’s easy to pique interest with surface appeals. But when it comes time to close the sale on a superior shed with premium, high-quality materials, it’s all about going beyond[Read More…]
New 3D Shed Design Tool
Woodtex in Franklin, Tennessee, recently rolled out a major update to its “Design Your Own Shed” tool. I sat down with our vice president of creative, Paul Farmer, and asked him about his thoughts on the design tool. Q: What are the big changes people will notice when they look[Read More…]
Shed Marketing: TV Commercials
Today’s shed builder needs to look at all available methods for marketing their product. While shed lots are still popular, and many builders and dealers have taken to the internet, one medium still commands viewers: television. Shed Builder Magazine took some time to ask James Wurst marketing manager for North[Read More…]
Market Possibility: Concession Sheds
As the fall sports season continues, many people have no doubt paid a visit to one of the most important areas of a public sporting event. No, not the bathrooms. Or the ticket booth. We’re talking about the concession stand, where folks in the crowd can get all sorts of[Read More…]
Your Next Trick: Turning Two Sheds into One
Multipurpose sheds are today’s hottest backyard trend, and this presents a major sales opportunity for builders and dealers. As it turns out, there may be no reason to wait until a customer moves to sell them on a new shed. Builders can help customers to think beyond the basic footprint[Read More…]
