When a potential customer takes their first step onto your sales lot, what do they see? Sales staff ready to answer questions? Brochures they can take home as they consider their buying options? Lots of options to meet a wide variety of buyers’ needs? If word of mouth is the[Read More…]
Articles
Connecticut Builder Selected ‘Best Place to Buy a Shed’
The Barn Yard in Connecticut won two awards in the 2016 North Central News Readers Poll, the company reports. The company was selected by readers as Best Place to Buy a Shed or Garage and Best Family Business. The Barn Yard and Great Country Garages is a third-generation family business[Read More…]
More Than One Way to Sell a Shed (Part 1)
In traveling around the country, you will find many different types of shed lots. Some will be full store fronts with indoor and outdoor displays of many outdoor products ranging from sheds and other portable buildings to poly furniture and windmills. Others will be a few sheds on display outside[Read More…]
Rent Generation Here to Stay
The tendency of millennials to rent instead of buy is turning the retail industry upside down. And the shed industry is no exception. The rent tendency brought on by the millennials has impacted older generation buyers as well. The large acceptance of the rent culture has made the rent-to-own option[Read More…]
Why Homeowners Buy Sheds
Homeowners have lots of reasons for wanting a shed. Improving the look and feel of one’s space is the overwhelming number-one reason. Making their space more functional, increasing home value and changing lifestyle needs come into play, too. Homeowners strive to make their homes a sanctuary from outside stress caused[Read More…]
Never Trust a Skinny Manager
Show me a skinny manager and I’ll show you a man who is neglecting some of his true management responsibilities. I’m exaggerating, of course, and perhaps I am just jealous of anyone who can still see the tops of their shoes. But I do struggle at times to explain to[Read More…]
From Sheds to Tiny Homes
You’ve undoubtedly heard about the growing popularity of tiny houses. They’re cute, far less expensive to buy and maintain than the average American home, and can even be built on wheels, meaning they can be mobile, too. Tiny houses are attracting so much recognition that members of the industry hold[Read More…]
Marketing a Shed
Through experience, I have seen what works and what does not. I’m going to share a few funny stories and my thoughts on properly marketing sheds. Keep in mind that I came into the shed business as a shed user and didn’t know much about sheds at all. I came[Read More…]
Studio Shed Introduces New Series
Studio Shed in Louisville, Colorado, says it expanded its design portfolio this year with the addition of the Portland Series. Featuring a gable-style roof and all-new sizes and siding options, the company says it’s expanding the places where a Studio Shed will fit perfectly. The series’ name is a nod[Read More…]
Quit Selling
I have to admit that early in my career selling sheds, I really didn’t care what my customers’ needs were. My primary objective was to make the sale. Yes, I had some success with that skewed philosophy, but I finally realized that in order to build a long term business,[Read More…]
