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Innovative Structures Rebrands to Colorado Shed Company

Innovative Structures, a 15-year-old portable structures manufacturer in Penrose, Colorado, has rebranded itself to the Colorado Shed Company (CSC)

The rebrand includes a new business name, logo, and website domain.

The company says the new name communicates the CSC commitment to providing storage solutions for customers both in the local Pueblo and Colorado Springs areas, as well as all across the state of Colorado. 

“My goal is to create a quality long lasting company to service the local area,” says Nelson Hoover, the business owner. 

Similar enterprises have focused on expanding across state lines, but Hoover is not interested.

“We’re pretty community oriented, and our priority is to the local community where were live,” he says. “It’s not to eliminate other areas, but our focus is to serve the local area.”

The company’s website displays the array information on the wide array of buildings they sell, including sheds, garages, carports, gazebos, pergolas, cabins, and animal shelters, as well as outdoor poly wood furniture. A price quote form offers visual cues for walking through the various choices regarding a custom structure.

CSC recently launched a new online store, where customers can browse the current inventory and even purchase a building online. The website and branding developments are handled by E-Impact Marketing, a provider that specializes in digital marketing for shed builders.

CSC continues to offer both custom manufacturing and premade sheds and other portable buildings at the Penrose location, located in the Fremont County Airport Industrial Park. 

It also operates a sales and display lot in Walensburg (Legends West). Customers within 30 miles of either location receive free delivery of their sheds.

In addition to adopting a new brand, the company recently extended the warranty period on all of their buildings from 5 to 7 years, reflecting their ongoing commitment to providing long-lasting buildings.

Looking ahead, the CSC team is obtaining licensing to finish out the interior of buildings and is anticipating launching a second new brand in the housing industry. Regarding this development, Hoover stressed that they are responding to local community demand. 

“The community needs affordable housing,” he says. “A lot of our current customers are asking for finished-out options, and that’s the reason we’re asking for it as well.”

The end goal is to provide not only completed cabin units for weekenders, but also modular homes but to the highest-level Colorado IRC-code. 

“We’re not going to sacrifice quality or service because of price,” Hoover says. “We have engineers working on different designs. It’s a service that’s needed; both the community and local officials are asking for it.”

In addition to providing the residential grade buildings, they anticipate offering a full-service turn-key solution for prospective home-owners, including land procurement, excavating and lot development, etc.

CSC describes itself as a Faith-based company, believing their “workmanship and ethics should reflect the God we serve.” Their mission statement summarizes this goal as, “To serve our community and beyond with quality workmanship, unbeatable service, and integrity with all the structures we build.”

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