If you have not changed the color collection for your portable buildings in the past five years, chances are it needs an update.Â
As the world changes, so will the colors consumers seek to surround themselves with, and the world has certainly changed in the past five years.
Versions of gray dominated color trends starting in 2009, just as the economy shifted and consumers began to deal with information overload from the smartphones in their hands.
They sought quiet, solace, and safety while retreating from the uncertainty and noise. We were inundated with shades of gray in fashion, interiors, automobiles, and architecture for over a decade. Buyers surrounded themselves with it.
But the world is different now, and consumer mindsets have shifted along with current influencers. While uncertainty and noise continue, the isolation and fears of the pandemic have left us craving community and comfort.
The attention on the planet has led to an appreciation of all things organic; grounding hues inspired by soil, clay, stone, bark, and wood are warm and nurturing. They provide the comfort we need as an antidote to the unrest.
While there is still interest in shades of gray, the industry has shifted to greiges, those bridging hues between gray and beige.
Warm neutrals in shades of beige, tan, cream, and brown are increasing in both commercial and residential exteriors.
Along with the warmer natural hues, there is an increase in organic greens, both light and dark, to reflect the interest in the environment and the restorative properties of nature.
Warm clay, golden hues, and shades of terracotta provide a cheery and optimistic aesthetic while remaining grounded in nature.
Deep browns lend themselves to a solid foundation and connection to terra firma.
Natural wood options, protected with a semi-transparent waterborne urethane or a semi-transparent penetrating stain, allow the authentic aspect to shine through on either the siding, doors, and/or shutters.
The appearance of natural wood continues to increase at industry trade shows and in media focused on architecture and design as the rise of biophilia continues.
For many consumers, the connection to nature is having a profound influence on the spaces and structures they create.
Offering colors that will resonate with today’s consumer can generate sales and increase customer satisfaction, whether buyers are looking for a portable building to coordinate with their home or reflect its use as a backyard studio, playhouse, garden shed, or more.
