In a time where the she-shed movement is inspiring backyard bars, garden oases, and getaways, we are seeing consumers consider outdoor structures more and more as their next home improvement project.
Sales & Marketing
Guide to Using Email to Grow Your Business
Consider incorporating your email list into your broader digital marketing efforts. Email marketing is a great way to engage with potential customers, gain valuable insights from past customers, and improve brand awareness and local reputation.
Shed Lot Organization/Appearance for Sales
Charles Hutchins operates Shed-N-Carport Pro in Radcliff, Kentucky, and Scott Vallie owns Huntsville Portable Buildings & Carports in Texas. Each uses sales lots to attract customers and sell portable structures built by various manufacturers. And each has found that certain shed placement and lot appearance have an impact on sales.
Historic Marketing Strategy
Like a lot of the readers of Shed Builder Magazine, I run a family-owned storage shed business. With all of the competition these days, I have to continually look for creative ways to set our company apart. I try to come up with ideas that may not always be profitable, but what[Read More…]
Planning Your 2020 Marketing Budget?
If you’re like most shed builders, you don’t have an unlimited marketing budget. Here’s how to plan your marketing campaign to have the best impact.
What’s Your Unique Selling Proposition?
Unique Selling Proposition (USP) Definition: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition —Entrepreneur.com As a shed professional, you like to think you have the best product out there. After all, doesn’t[Read More…]
Why You Can’t Afford to Ignore Google
According to one study, more than 94% of searches online are performed on Google or a Google-owned platform. How does your company appear on Google?
Tips for Hosting a Successful Open House
Want an easy way to get people to your location and walking through your sheds? Throw a party! Here in Lancaster County, it seems like every weekend a local business is having an open house, customer appreciation, or other public event. These family-friendly events always consist of a few key[Read More…]
The ABCs of Shed Building Kits
Selling shed building kits is the bread and butter of Domenic Mangano’s existence. That’s because as president and senior designer of Vermont-based Jamaica Cottage Shop, Mangano sells 1,500 buildings annually, with 80 percent in kit form. To what does Mangano attribute those transactions? “When you look on the internet for[Read More…]
Shed Trade Show Visionaries
The trade show is a cornerstone for doing business in almost any market, and the shed-building industry is no exception. Builders, dealers, and suppliers and vendors have found trade shows vital for meeting face-to-face and making deals that impact future shed-building and sales efforts. It takes vision and effort to[Read More…]
