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Marketing Angle: Man Cave vs. She Shed

Tuff Shed uses some interesting marketing techniques (anybody remember the motorcycle riding over the tops of sheds?).

This year the shed builder is pitting man caves vs. she sheds. Tuff Shed has created two, 30-second backyard makeover ads. One ends with a she shed, the other with a man cave.

Visitors to the Tuff Shed web site can watch both versions and then vote. The company says the winning commercial will run during the last week of a national campaign.

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