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Rebranding: Ulrich Lifestyle Structures

Ulrich Barns, headquartered in Fort Worth, Texas, reports it has changed its name to Ulrich Lifestyle Structures, with a new website and a new line of products, including a new level of customization.

The company says that whether it’s a backyard shed for a hobby or a vacation cabin on the ranch, it should be a structure that customers love—that’s a real lifestyle structure, hence the rebranding.

“I’ve always loved quality, something that lasts long, something that is generational,” says CEO Jonathan Ulrich. “The second big driving factor is really helping families live more memorable lives. I saw so many folks in the industry just treating a customer like another number. 

“We’re not just trying to make people happy. We’re looking for folks that are absolutely raving fans. As we started investing into it, we rebranded and we changed a lot of things.

“I watch customer video testimonials. I look at photos and videos of what our customers are doing with our products. And it blows my mind. 

“People are hungry for unique, personalized spaces for something that they own — that they help create. And that’s somewhere that they can add value to their lives. Therefore, lifestyle structures.”

Ulrich Lifestyle Structures says it wanted a clean, easy-to-use website that would inspire customers to dream big, and the new website showcases its customers’ stories to help others imagine what they could do with their structure.

The website includes information on structures from sheds to site-built garages, along with updated information on financing, delivery, and lots of other helpful info.

The company has also launched a new lineup of 2021 shed products, including new styles and a new way to customize structures. 

With shed styles ranging from the classic A-frame roof of The Heritage to the clean lines of The Modern Studio, Ulrich Lifestyle Structures says it has a style to match nearly any home.

For enhanced customization, the company says it revamped the order process, allowing customers to mix and match components based on their specific needs.

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