Siri, what is the number for Rob’s Repair? That’s the sound of someone “looking up a business” in the world we live in today. For many folks, the days of letting “your fingers do the walking” through the paper yellow pages to find a phone number are a thing of[Read More…]
Sales & Marketing
Measuring ROI of Marketing & Advertising
Traditional marketing and advertising campaigns—including billboards, brochures, and print or TV ads—are still highly effective. But how effective are your ads? Are you seeing a good response and return on your investment? Here are some ways you can measure traditional marketing and advertising: 1. Unique Phone Numbers If you place[Read More…]
Selling Sheds as More Than a Simple Storage Unit
Building professionals have long used the expression “form follows function” to justify a drab design for a more functional building, like an office or warehouse. This type of thinking explains why so many sheds have historically been designed as simple storage units. Today, more and more buyers are viewing sheds[Read More…]
Shed Financing Consolidation
According to Investopedia.com, companies consolidate with other businesses for several reasons. Among them are to stimulate growth, gain an edge on their competition, increase market share, or impact supply chains. It’s no different when a player in the shed-building industry consolidates with a competitor. And, according to Phil Falls, CEO[Read More…]
Invest in Your Dealers Online, Watch Business Grow
If you rely on a local or regional network of dealers to sell sheds directly to consumers, your goal should be to set your dealers up for success. When your dealers improve their online marketing efforts, their online visibility will grow, in-store traffic will increase, and you’ll sell more sheds. [Read More…]
Home Show Design
Not a lot of people buy sheds during the winter months in Utah. That makes it important for Wright’s Shed Co. in Kaysville to make the most of every sales opportunity they can. One opportunity they take advantage of? Home shows. Wright’s usually attends three shows a year, and in[Read More…]
Aging Inventory
It’s going to happen. You can’t avoid it. One morning, you’ll pull up to your sales lot, look around at the sheds and other structures you have displayed, recently built and ready to sell. Then, you’ll notice a shed or two that look familiar. Really familiar. Why? Because the buildings[Read More…]
Direct-to-Consumer Business Model: Opportunities, Challenges, and Tactics
Direct-to-consumer is not often a term you hear in the shed building industry. However, with more and more shoppers gravitating toward making their “big ticket” purchases online, this type of business model has an increasing appeal for modern day shed builders. While there are many opportunities for shed builders using[Read More…]
The Lure of Unmanned Lots
Matt Glick wears several hats at Pennsylvania-based Tuscarora Structures. As owner, sales manager, and marketing head of his family-owned and -operated rent-to-own (RTO) business, he is involved in all aspects of the entity established in 1991. With three retail and one wholesale lot in Maryland, New York state, and Pennsylvania,[Read More…]
Full Disclosure
Although many aspects of rent-to-own (RTO) businesses mirror one another, there are definite areas that differ due to state laws governing those peculiarities. For example, laws pertaining to the information that must be included on price tags for sheds vary from one state to the next. Because of those differences,[Read More…]
