A.J. Keating

A.J. Keating is the segment marketing associate at LP Outdoor Building Solutions.

The Do’s and Don’ts of an Alternative-Use Shed Install

It’s always interesting to hear how customers are re-imagining sheds and using them for unique purposes. She sheds, man caves, and hobby sheds have exploded in popularity in recent years, and we’re seeing that these alternative-use sheds are becoming even more sophisticated as customers are treating them as true extensions[Read More…]

Direct-to-Consumer Business Model: Opportunities, Challenges, and Tactics

Direct-to-consumer is not often a term you hear in the shed building industry. However, with more and more shoppers gravitating toward making their “big ticket” purchases online, this type of business model has an increasing appeal for modern day shed builders. While there are many opportunities for shed builders using[Read More…]

Current Issue

February/March 2025