The importance of stories cannot be overstated. I know that my little column does not have the same instructional value as the rest of the content in this publication; however, stories connect us in a unique way. Jesus Christ, history’s greatest teacher, used stories to connect to His audience as[Read More…]
Sales & Marketing
Selling Sheds: Not One-Size-Fits-All
As the options for sheds increase, customer requests continue to vary, from traditional storage sheds to home office sheds, workout rooms, and more.
Digital Advertising for Shed Builders (Part 4)
We look at how to evaluate and measure your digital advertising campaigns—what numbers and metrics really matter and how these numbers tell a story of your advertising performance.
You’re Not Going to Make Every Sale
The quicker that you realize that you are not going to make all the money and get all the sales, you are going to be a lot better off.
RTO Education at the Expo
The NBSRA is excited to sponsor two educational sessions at the upcoming Shed Builder Expo, September 29-30, in Grand Rapids, Michigan.
Introduction to Digital Advertising for Shed Builders (Part 3)
For this entry in our series, we are looking at the most common question: “How much should I spend on advertising?”
Nationwide Partnership
America’s Buildings, Lowe’s, and builders partner together to supply sheds and other structures across the country.
Introduction to Digital Advertising for Shed Builders (Part 2)
We are giving a basic overview of advertising online. For this article, we will be looking at the various platforms where you can run ads.
The Office Shed
Let’s dive deeper into how shed builders can respond to this trend, learn a few installation considerations when building office sheds, and explore design tips for delivering an office shed your clients will love.
Introduction to Digital Advertising for Shed Builders (Part 1)
For Part 1, we will look at the different types of digital ads available for shed builders and dealers.